Amazon.com :: GCSE Business Marketing Coursework

Amazon.comIn 1994, Jeffery Bezos noticed an important statistic about the Internet -- the detail that its usage was growing at 2300 percent a year. He was restless to become a part of such rapid growth he began selling books on-line. He chose books over the vast number of products that could be sell on-line because of their volume. There were 1.5 jillion English-language books in print and 3 million books in all languages knowledge domainwide, while the largest physical bookstore in the world only carried 175,000 of the 1.5 million titles. Bezos made several decisions while starting his fellowship all of them seeming to be wise ones. For example, although it would seem unimportant for a virtual business, he was very selective in choosing a broad(a) location to start his business. He decided on Seattle a dumbfound with lots of technical talent, near a large number of books a nice place to live, and most importantly, it was in a small postulate -- to avoid customers havi ng to pay sales tax due to the businesss presence in that state. Amazon.com was launched in July 1995. Sales picked up rapidly. By the barricade of 1996, its revenues reached $15.6 million, which was three times larger than the revenues of a large Barnes & Nobles superstore. The firm keep to expand and revenues continued to increase to a whopping $147 million in 1997. Despite the growth and huge revenues that Amazon.com made, the company still had net losings for 1996 and 1997. Bezos seems to have a good feel of the market. He has several run and functions that cater to the needs of the customers. His number one focus is customer service. any decision, change, or acquisition that he makes is based, he claims, on making things ruin for the customer. After learning about Bezos technological and operational advances and efficiency, as easy as his number one concern to satisfy the customer, one would investigate why his company is still experiencing loss year after yea r.