Andrew Carnegie and John D. Rockefeller Essay -- American History

Andrew Carnegie and put-on D. Rockefeller Captains of industry, or robber barons?True, Andrew Carnegie and John D Rockefeller may have been the most influential businessmen of the 19th century, but was the expressive style they conducted business proper? To fully answer this question, we must look at the following First understand how Andrew Carnegie and John D. Rockefeller changed the market of their industries. Second, look at the similarities and differences in how both(prenominal) men achieved domination. Third and lastly, Look at how both men treated their workers and customers in order achieve the most achievable profit for their company. Let us first look at Mr. Andrew Carnegie. Carnegie was a mogul in the steel industry. Carnegie developed a system cognize as the vertical integration. This method basically cut out the snapper man. Carnegie bought his own iron and coal mines (which were necessities in producing steel) because purchasing these materials from unaffiliat ed companies cost too much and was insufficient for Carnegies empire. This hurt his competitors because they placid had to pay for raw materials at much higher prices. Unlike Carnegie, John D. Rockefeller integrated his oil business from top to bottom. Rockefellers system was considered a horizontal integration. This meant that he followed one product through all phases of the deed process, i.e. Rockefeller had control over the oil from the moment it was drilled to the moment it was sell to the consu...