Is “Mass Marketing” Dead? Essay

Ans bundle merchandise is the concept that consumers will party favour products that are available and highly affordable. Now a days , harvest-festival variety and come in merchandising originated from the business deal merchandise based on organizational resources and sound financial position to capture entire market. Critics demo that Customers change their need , want and demand based on changing taste overtime. Marketers also change their strategy to make sure more(prenominal) and more create customer value through those marketing attitude. Mass marketing is still useful philosophy in two types of interest situation 1. At the first that demand of the product exceeds thesupply. In this context of use , management scum bag increase production. 2. Secondly, product cost is too high. At that stage , improvement production is needed to bring it down. To control the whole market with efficaciously and cost-effectively , marketers should certitude resources and finacnc e. Thus , therefore, management can make a decision whether they may follow mass marketing or not. Finally, mass marketing may actively follow or not based on companies overall position.I believe that mass marketing is dead theoretically. In practically, by measuring mass marketing weight with oither concept, we should recognize that mass marketing is even not make very close to dead. 2. Mass marketing is still viable counselling to build a winningsable tick off? Ans Mass marketing is the top most one viable way to build a profitable brand. But, achieving company goal through its strategy, company needs resources so that company can create , communicate and delivery to consumer to market with hard-hittingly and efficiently. In this context, larger company can make sure profit through this marketing procedure . On the other hand , no make sure profit by smaller company by using product variety or target marketing concept. yield variety and target marketing depends on segmentati on level with its effective segmentation.Critics sometimes demonstrated that to make the company object, it has to match with capable and efficient resource. Depends on companies resource capability, company may decide whether mass marketing would be viable or product variety or target marketing concept would be viable. Finally, we can say that mass marketing is still viable way to build a profitable brand .