Enterprise Strategy Essay

This type of blood structure that is E- military control is more than parking bea in the developed countries than in third class countries to sell products nodes in the comfort of their homes is widespread in these countries, so Forejustin Passman the founder and general motorbus plans to make widespread this type of railway line in time in a developing country, Botswana. 1. 0 THE entrepreneur 1. 1 The motivation for starting the dividing line Pull factors are exploiting opportunity and a financial incentive whilst the stab factor that led him to open the occupation was threat of unemployment.The pull factors He was pulled into this business beca hold he inadequacyed to exploit an opportunity to sell gad doctors much(prenominal) as t qualifiedts i. e. Apples Ipads, Amazons Kindle and Barnes & internationalist ampereampNobles the nook. Consequently he contumacious to open assort bitty, a predominantly virtual beau monde, having little physical presence and high net profit presence. After a grocery store research he realised that around gadget stores in Botswana undermine internet trading and he persistent to exploit this opportunity.Citing more or less gadget stores are set up tally to a dodging and are purposely designed to make customer experience as pleasant as possible just their websites commonly do non commit a similar strategy affair to them, as the sites are normally a glorified business board that does non engage visitors and in just almost cases flat harm the business image. Mr Passman was similarly pulled to gain financial incentive he paid precise attention to primary research in order to weigh the benefits, the address and opportunities of his procession. The push factors The threat of unemployment is the only push factor that influenced Forejustin to start his business.At age 18 he performed poorly in his A-level results which caused him to fail to affiance a business degree at university, early(a) than co mpromising and act other degree programmes that he lacked inte relief in he decided to re-sit some examinations. Whilst in wait for examination results he did non want to be considered to be part of the unemployed so he started his compe very assemblage miniscule. 1. 2 Forejustin Passmans character traits Proactive- he is one of the hardly a(prenominal) people who do not believe in luck, he seeks aft(prenominal) opportunities other than wait for them to present themselves to him.He is as well as quick and decisive, when face up with the dilemma of whether to go into just conventional retailing he decided and to energise the virtual retailing, where he has limited physical presence and a fully-fledged internet presence. His logic behind such a decision cosmos that the internet is a necessary portal for succeeder in the twenty-first century business and beyond. He is regarded by some a unquiet while he considers himself easily bored because as he says he is easily diverte d to the most recent market opportunity.He is curiously known as a man who acts and then learns from the outcomes of his action, and thus uttermost his upbeat approach has subject areaed positively to advance the society. Visionary- Mr Passman has and had a clear fantasy for root brusk for it to compel a household name in virtual companies of Africa and to be an expert in Africas virtual market space. He wants separate short to be benchmarked by any international company exploring to invest in the virtual market nonplus of Africa. right off this visionary flair has positioned him to be ever so at the right coif at the right time and being able snatch opportunities deep down his vision. 1. MR Passmans personality type Mr Forejustin Passman is certainly spontaneous. Spontaneous because most of the things he does, he does instinctively. This matches positively with his proactive character trait mentioned previously in section 1. 2. He is a creative, lively and open-minded person. His humorous record disposes a contagious zest for life. Forejustins enthusiasm and sparkling might inspires the team up to work harder, his strengths therefore are creative problem solutions, disc everyplaceing refreshed ways and opportunities, the conceptualization of new ideas on one hand, and not so much his concrete implementation on the other.To compensate for this failing he has staff of capable colleagues that takes over his concepts and runs with them. Spontaneous is the best sort of Mr Passman, other than classifying him as an introvert or extrovert which is a widely used approach of personality type definition, which in some cases is change to define peculiar individuals as Mr Forejustin Passman. 1. 4 Decision devising and leaders style Decision making style Forejustin Passmans decision making style is conceptual.He has high tolerance for ambiguity in that even when he was not sure how Batswana will respond to an e-business he hushed went on decided to do what he planned. He has a spacious outlook in business, with the resident of truth being not generous Batswana are connected to internet currently, he deemed it fit to go earlier because most industries around the world are adopting e-business and even though Botswana is lull lagging behind the time is eminent for her as well to colligate in. His conceptual decision making style is besides evident in that he has found a creative way to exonerate the local problem of segregated demand and supply.Where people in difficult to finish up areas have a high quantity demand of some products from businesses to that extent they cannot execute those businesses to be supplied with what they demand, so he decided the customers will fly the coop in the comfort of their own far away home and he will deliver the products to them. 1. 5 Leadership style Laissez-faire style, he is a leader who has consciously made a decision to rid of taper of power to the outsourced employees. He c onsidered since the workforce is already talented and strung-out to do the job they must be able to positively workout judgement to respond to issues.Mr Passman entirely sets out the targets and deadlines afterwards he charges the taskforce to do the work that is at hand, he is not very interested in how they do the job he just wants the work to be through with(p) in due time. Some have criticised his type of leadership say he is risking the success of his business by delegating power the employees entirely according to him this type of surround breeds creativity, and that is what he wants from his team, creative ways to solve problems, which is a direct match to his decision making style he wants them to think like him. 1. 6 Mr Forejustin Passmans role within the businessForejustin oversees the review of separate Littles corporate strategy, looks for market opportunities, acquires strategical assets and protects mathematical group Littles make iting competencies. As this organisation is comparatively small, Forejustin has pick out this multidisciplinary role. His acquisition of strategic assets is done in order to solidify their position in the market, he cites sometimes organic growth is also slow for the companys vision therefore acquisition of some assets houses an impetus to desired growth. The staff The studyity of his staff is outsourced, the employees are extremely knowledgeable about internet business.Being a cheerful entrepreneur he advocates for a cheerful workforce because he believes if employees are quick that drives up productivity which in turn brings healthier profit margins. 1. 7 Entrepreneurial networking Forejustins decision to effectively network sprung up in the beginning stages of his business, he wanted a trademark for Group Little and he just happened to remember months earlier he sent his mixed-up ready reckoner to some young technicians one of them named Kabelo had recently graduated from a creative arts university of Limkokwing where he studied graphic designing.He had salve his contacts in case he need computer help barely his contact wound up birthing more than just computer solutions but also a trademark for his business. This was a highlight to Forejustin that networking in particular in evening gown networking is a tool for success, his response * He strikes conversations with strangers, to get any bit of information he can, exchanges contacts with such an individual and then regularly contact that individual until they establish a network that can provide him relevant business information, advice and support profits. Chats with movers and shakers of different industries in order to get some referrals and leads. Mr Passmans formal networks In this the entrepreneur is lacking. He has not signed up to any formal network which means his chances for collaborative opportunities with others are diminished. It is highly unlikely for him to form new business relationships and lastly it is slow to solve problems because there is no access to a funda noetic number of possible solution providers as emphasised by Kay (2010).His professed inhibitors to formal networking are high membership fees of some formal arrangements. He also attributed inflexible structured timetable for some of these formal networks as a major impediment for him join as he prefers groups that are open where he can come on casual drop in basis. merely considerations are still being made to join the Diamond concern Company (DTC) network an outlet that informs and organizes exhibitions for small enterprises. 1. 8 Innovation at that place a certain drivers of innovation that prompted Forejustin Passman to pursue e-business and figure a, is quite very useful in illustrating that. Source Sheth and Ram (1987) Figure a Because of proficient advances, after the internet boom he realised he needed to adopt an approach in business which matches the changes in technology. The change in technology alters the business environment. This then means that threshold competencies and basic resources are redefined, he implication to Forejustins company is, whatever used to be basic necessities of thriving trading is now redefined to fit the current juicy and continually changing business environment. Group Littles business environment is no longish just about having the right gadgets, it is also about close interaction with customers and widespread, effective selling therefore Mr Passman had to approach service delivery differently. Competition for selling gadgets has intensified, with Incredible Connections, Hi-Fi, Game and other gadgets stores exerting pressure, Group Little had to distinguish itself by going online.Understanding that service delivery is directly related to the customers psyche he found it fit to aver technical products in a technical platform such as the internet which sends a message to customers of technological proficiency. He also had to innovate since customer needs are oftentimes changing consequently he had to effectively address them. The weakness of his advance(a) approach steady though innovation is commendable and obtaining ideas from the international bowel movement is encouraged it is evident Forejustin Passman has failed to address the contextualization of this worldwide trend.His payment outlets for instance should have been modified to fit the traditionalistic payment outlets other than just adopting the internationally proclaimed payment system PayPal. 2. 0 The enterprise 2. 1 business strategy According to Meyer (2010) strategy is the direction and scope of an organisation over the long-term. General enterprise strategy E unitent strategy is Group Littles adopted strategy. Having considered the high turbulence in the industry he trades in Mr Passman decided to use this approach to point his business. This strategy has been adopted since this industry is uncertainty and innovation based.It allows frequent feedback on th e business environment which in turn permits reallocation of resources to address any information that is stock about any changes in the business external environment. Operations strategy Figure b Sourceibbusinessandmanagement. com(2012) Using Michael Porters generic model figure b above, Forejustin has opted differentiation operational strategy. In this strategy unique attributes that are valued by customers and which are perceived to be better than the gadgets of the competition are intensively adopted by Group Little.This company has the following internal strengths to make this differentiation strategy successful * Highly skilled and creative development team. * Strong sales team with the ability to successfully communicate the perceived strengths of the gadgets The risks linked with this strategy hold imitation by competitors and changes in customer tastes. In admittance, a range of firms pursuing focus strategies may be able to achieve even greater differentiation in their m arket segments. 2. 2 E-businessAs Group Little is a typical example of an e-business it is quite instructive to use the SWOT model to analyse the strengths, weaknesses, opportunity and threats this organisation it has Strengths Global wee-wee to marketing. Since the web is an international platform Group Littles marketing is not just limited to local media and advertising opportunities it spreads out to other regions. There is improved customer interaction. The customer and the enterprise meet in the comfort zone of the customer, therefore the customer can openly offer ideas, orders and even complaints all this will better Group Littles service delivery.Weaknesses Security customers are always concerned with the integrity of their payments, most shy away from revealing confidential bank information in the web, which costs Group Little significantly. The other weakness is the customer has no idea of the quality and physical condition of the gadgets it is very common for discrepancie s to exist between what sites advertise and the actual product. Opportunities New technologies surfacing could open up internet accessibility in Botswana which will be advantageous to Forejustins company since the critics argument pivots around this matter.Group Little also has prospects on cutting down local competition. As local competition has not adequately used the online trading space which can give Group Little an online competitive advantage if Forejustin Passman chooses to invest significantly to develop this area. Threats art given that there are some individuals that are out to cozen for financial gain are always Mr Passmans concern, they may postiche Group Littles website and deceive the customers. Changes in law and canon are always a threat.Regulatory authorities to protect customers from snake oil they may place laws and regulations that will stifle Group Littles competitiveness. 2. 3 Organisational culture This has been defined as, a system of shared actions, s et and beliefs that develop within an organisation and guides the behaviour. This is as cited by Uhl-Bien et al. (2010). Forejustin Passman has directed Group Little culture, one of the shared values is the no Sunday policy. In this Forejustin has reflected his Christian beliefs and his philosophy of people out front profit into the corporations culture.His belief in God prompts him to keep the Sabbath which to him is Sunday and his people before profits philosophy leads him to protect their wellbeing by giving them rest on Sunday. any(prenominal) order placed on Sunday is attended on Monday by rejuvenated and more productive employees. This has its obvious disadvantages such as foregone sales but Mr Passman believes his policy is beneficial to all parties involved. When work is on between Monday to Saturday the team is relaxed and open, this as Forejustin says allows for conception of creative ideas.Any facet that stifles creativity is minimized be it the tangible such as tables or chairs or the intangible aspect like a mental attitude that stigmatizes mistakes. This culture solves two important issues external adaptation, which pass outs with reaching goals how to reach those goals and if members have developed this freedom to make mistakes they can effectively guide their day-to-day activities. It also solves the issue of internal integration, members can easily merge and share ideas when mistakes are not stigmatized and this leads to greater productivity. . 4 Critical success factors of his business Branding Forejustins Group Little has to create a shop that appeals to the African technologically adept. Now as asserted by Perry (2009) a brand is more than just a corporate token it is an intangible asset that provokes emotional responses from individuals which presents a sustainable competitive advantage. This entrepreneur must position his companys brand to be able to leverage from being one of Botswanas a couple of(prenominal) companies that are c ommitted to successful internet trading.Little is known of Group Little but this is an incentive not a deterrent because the brand can be driven in any direction that Forejustin sees proper to execute his vision. Even though his company was registered with the Registrar of Companies and Intellectual Property in 2009, not long ago every product and or service he introduces must align to the strategy of the company he has to monitor Group Littles identity, as the perception portrayed to customers over these few years is the one that affords the company to leverage on the brand premium.Realising that the companys brand was its critical success factor efforts to protect his brand symbol from infringement were undertook he decided to copyright the brand symbol. statistical dispersal Comprehending their need for effective systems, Group Little has rationalized their distribution systems to enhance functioning of their products. As an attempt to enhance the logistics execution and capabi lities Mr Passman decided to form a synergy with Botswana Couriers.This he decided to do in order to vivify delivery of the gadgets sold, in contrast to sending the orders via Botswana Post with their renowned incompetency he decided to solidify his distribution by having an exclusive pact with Couriers. As Meyer (2010) asserts exclusive distributor agreements will constitute a major impediment to the distributors if the distributor wants to switch from the commitment. In this synergy Group Little is offered discounts because of the volume of gadgets it trades around the country and basic efficiency in the distribution of the products is greatly enhanced.Technology It seems obvious yet still noteworthy that Group Little has technology as their trading platform has to remain on vigilant and aware of new technology developments. Most gadgets they sell use mobile applications, applications are pieces of software that are designed to fulfil a particular purpose, for Group Little that purpose simply is to make loose access to its websites content and increase sales, therefore Group Little is in the process of having their own application.The entrepreneur has looked at engaging a company named Bright labs which operates in Tlokweng for the development of Group Littles very own mobile application this will enable those who have bought these gadgets to also download the application and then browse for more products from Mr Forejustin Passmans Group Little. 2. 5 Conclusion Forejustin Passmans Group Littles performance has been average, but if he can put measures in place to direct its strategy the company will realise its potential to become a benchmark e-business in Botswana and even in Africa.He simply needs to re-assess who he is and what Group Little is, a point of focus (the target market to approach, how he is going to approach that market). In addition he is required to solidify his networks as this is one business competence he has ignored and it will ulti mately cost him and his business from ripening from being a small medium enterprise to being the visualise benchmark multinational. Contextualisation of Group Littles business model also can provide an impetus its success as well, Mr Passman shall consider adopting traditional transaction means in order not to inhibit his business from reaching every possible customer.Bibliography Books 1. Meyer, R, Wit, B, (2010), Strategy-process, content, context an international perspective, 4ed, Hampshire Cengage learning EMEA 2. Perry, B, (2009), enterprisingness operations, Oxford Cima publishing 3. Uhl-Bien. M, Schermerhorn J. R. , Hunt . J G, Osborn R. N, (2010), Organisational behaviour, Hoboken derriere Wiley &amp Sons 4. Kay. F, (2010), prospering networks, London Kogan Page 5. Yves, L, Goz, G. H, (1998), Alliance Advantage-The art of creating value through partners, capital of Massachusetts Harvard business School Press. 6. Sugars. B, (2012), Super Size your sales, the entrepren eur, August, p. 2 7. Bessant J, Tidd J,(2011), innovation and entrepreneurship, 2ed, Sussex John Wiley and sons 8. Moon. R, Gee. S, (2012), Creating business opportunity, Hampshire Palgrave Macmillan 9. Mullins L. J, (2010), management &amp organisational behaviour, 9ed, Essex Prentice Hall Websites 10. cypher (2012) Spontaneous idealist online Available from http//mirau. multiply. com/journal/item/116/My-Personality-Type-Spontaneous , accessed 14 declination 2012 Appendix Personal reflection Studying real entrepreneurs and real companies always equips I as the student beyond lecture content.The study of this enterprise and Mr Forejustin Passman was a delight because I got to know interesting real aspects about business, I have learnt when in real business some schoolman theories will have to be set aside and suspended to deal with the challenges of real business. The more I researched I understood what differentiates successful entrepreneurs and done for(predicate) entrepren eurs and that content I learnt were not part of the assignment requisite but I did learn This module lectures are also noteworthy, I evaluate this was a reiteration of Enterprise anagement I did in my second year, so lectures consisted of emphasis of year two material. Even though the material is more or less the same as of second year the judgment was interestingly structured, it was strategic rather than operational that seems like an obvious color but this has really marked the difference in our approach. We were no longer just reporting facts, concepts and academic theories we had to apply and use our groomed correspondence to critically analyse the business case.