Maasranga Communication Limited

pic Assignment On Maasranga communications Limited Submitted To Maksuda Hossain lecturer FBA Eastern University Submitted By Name ID Dewan Abdullah 101200205 Nadim Ali Mollah 101200208 Shahina Akter 101200211 Jahangir Sharif 101200210 Abrar Faisal 101200207 SEC-4 Faculty of byplay Administration Submission 07/11/2011 pic pic Terms of Reference December 8, 2011 Maksuda Hossain Lecturer Faculty of Business Administration, Eastern University Madam, The delineate at your hand is on Maasranga chat limited. You assign us to prep atomic number 18 this report as a fail of the Management (MGT 201) course requirement.While preparing this report, we build tried to go after your instructions abandoned in the class. We believe our report contains study suffice us to make a clear recognize well-nigh Maasranga Communication limited. We really enjoyed doing such a challenging report. If you have loaf ahead queries regarding this paper, we gladly re chief(prenominal) stand by whenever you ask for it. Finally, we be gratifying to you for giving us a nice opportunity to work on this report, which we have considered as a great chance for us to erupt our analytical skills. Sincerely yours, Dewan Abdullah Nadim Ali Mollah Abrar Faisal . Shahina Akter . Jahangir Sharif .. Table of contents Chapter 1 Introductory damp Introduction. 5 Objective or purpose of the study. 6 methodological analysis.. 6 Limitations of the study. 6 Chapter 2 Body of the identify Overview of the club.. 7 purlieu of the slopped 8 Major competitors of the firm.. 10 Environmental turbulence (Recent problem) 10 Major uniqueness of the descent. 11 prink analysis11 Chapter 3 concluding vary Conclusion 12 Findings. 2 passs12 Appendix.. 13 Maasranga communication theory Limited Introductory Part Ca consumption behind named Maasranga It is a child concern of Squ are Group. Before that, foursquare had a production theatre that is renowned as Maasranga Production. For that, t he Name of that our line of business is Maasranga communication limited. It starts its operation from 30 July 2011officially. Introduction Maasranga Television, part of the SQUARE Group, has turned to make Valley for a drop off unseasonedsroom system, production and master control switchers, and infrastructure equipment as part of the rollout of an HDTV station in Bangladesh.It is the first gear spirited rendering (HD) TV channel in Bangladesh. At the heart of the channel is a complete digital in the raws production system base on the daybreak production suite, with Grass Valley K2 media servers for content storage and exchange, and EDIUS editing workstations. severally of the two studios is equipped with a Grass Valley Kayak scene production switcher. The central infrastructure of the refreshing channel alike relies upon Grass Valley technologies, including Maestro master control switching. Maasranga Television began test transmissions from its sweet center in Dhaka on Oct. 10. Maasranga TV started broadcasting on July 30, 2011 by dint of with(predicate) an hour inaugural show.Maasranga TV will be the first television state that will broadcast in High Definition television, 3G format. Achievement in these two years Maasranga TV became champions in the Pepsi-DRU Media shape cricket tournament beating The Daily Star by 33 runs in the concluding at the Maulana Bhasani National Hockey Stadium on 21/11/2011. Minister for Information and Cultural Affairs Abul Kalam Azad witnessed the final and distributed prizes among the teams. Objective or purpose of the study Firstly, we like to mention that, we are preparing this report as our Teacher influenced us to do this. There are others purpose to do the report those are given below * To retrieve out the problem they are facing as a new TV channel. To find out who are the competitors of the channel & who are the customers. * In this report, we are trying to focus the whole position & Activity of the c hannel. Methodology We used both primary and secondary data to prepare this report. We watch Maasranga TV channel office and there by the merchandiseing executive director provide some cultivation. As they are new in the market and they can non provided much information in the web site, so we can non find ample information in the web site about them. Based on this little information we are trying to complete the report. Limitation or barriers to complete this report We were face many problem to complete the report those are full(prenominal)er(prenominal)lighting below When we visit Maasranga TV we meet there marketing manager he give us some information but some of the information he want to provide with e-mail. We told him that it would be ok. We contract with him several times and every time he tries to convince us, that he will send the e-mail. However, he sends the e-mail half dozen days before of submission date of the report. As the channel is new and they are very b usy in maintenances (As they inform us by the e-mail) they cannot uploaded much information about their channel, so we faced trouble in finding information on the web site. Body of the Report Overview of the company (Product or Service) As the marketing executive said that, they sell duration, which they called metre Product. Especially they receive money to telecast an advertisement. They charged money based on how long the advertisement will telecast. They charged at to the lowest degree 25000? -30000? for an advertisement that will telecast for thirty seconds. At the very reference some advertisement agency were strongly disagree, they suggest them as they are new they need to decrease the price. However, when they hear that Maasranga is the first HD channel in Bangladesh they were ready to pay money as the channel demand for an advertisement. Environment of the firm (External & Internal) Division of the channel environment is showing below through a chart pic Discussion abou t the above components are given belowExternal Environment (General) Economics When we try to know about their economic dimensions, they informed that it is highly confidential or top secret. They were not ready to share anything about daily expenditure, profit etc. connect to economy. scientific They are using the latest HD technology to telecast program. They use digital video camera and many other latest and high technology. Political The ministry of information and technology has emphasized to develop the principles of telecasting our pagan values, history and the significant measures of our nation that are helpful to enlighten our insure to the world itself. External Environment (Task)Competitors As they are new in the market, so they have to compete with many channels like ATN Bangla, wrinkle I, Bangla Vision, Baisakhi and many other channels of Bangladesh. Customers All olden theme. Maasranga telecast unalike types of programs in different times as example they teleca st draw on every Sunday and Monday for children. Suppliers There main suppliers are those who supplies information to them as an example they mention one name who supplies information, is Sirius. Regulators This Organization is a member or part of Square group. They mention that Square group works as the regulators. Internal Environment Owners The owner of the channel is Square group Board of directors Chairman Shamson H.Chowdhury Managing theater director Aanjan Chowdhury CEO Syed Fahim Munaim Executive Director Ajoy Kumar Kundu Employees Near about four hundred large number are on the job(p) in the channel. Major competitors of the firm There are many send channels in Bangladesh Maasranga is not the first one so they have many competitors, their major competitors are Bijoy TV, G TV, My TV, Mohona TV- as they are also newly launched TV channels in Bangladesh. There are many other giant competitors of Maasranga like ATN Bangla, Channel I, Bangla vision, Diganta TV and many more as they are very famous TV channels in Bangladesh. Environmental turbulence (Recent problem) 0 July 2011 the channel is started officially so they passed more or less five months (Until the submission date 08/12/2011) after starting, so the every single problem faced by them is recent problem for them. They did not mention any problem specifically. They mention that, this topic is very secret. They besides talked about that, there employees working very punishing to solve the broad(a) problem. Major uniqueness of the channel The HD technology differ them from other channels. SWOT Analysis Strengths Weakness New in the marked. Strong and experienced management. not much popular. First HD channel in Bangladesh. Cannot create much awareness among people. High quality picture. Lake of well-trained employee. Quality full program. Lake of information source. Telecasts programs in time. High investment to competing with the competitor. Took sho rt breaks in programs. Opportunities Threats Can be launched a new program. Hard competition in the market. Experienced in using high technology. Political instability in the country. HD technology will increase their demand. advance will low then investment. Big threat for them, that they are new. final PartConclusion By analyzing the whole report we can say that, the firm or channel are facings many problems as they are new. In addition, their main strength is that, they are using high technology. To peak up the channel they must be choosy in selecting employee, program etc. Findings From the boilersuit report we can find that, the main problem is awareness. Awareness among people is very important for them. To compete with the competitors they must create awareness among people. Recommendation They must select quality full programs. They must select hard working employee. They must telecast those programs, which will acceptable for all aged peop le. Take part in some social work to get emotional benefits. Choose good presenter and try to telecast truthful news. Appendix We provide a soft copy of the report through a CD. That will help you to judge the report. pic pic pic pic picpicpic Competitors Customers Suppliers Regulators Task Economics Technological Political General Owners Board of directors Employees Internal External Environment 1